Uses and Gratifications
Uses and Gratifications
Hello all. Today I will be showing you the target audience for two very different types of music magazines. This is the first one:
This is a K-Pop magazine so I would assume that its target audience would be Asian fashionistas. As you can see on the right, I made what I believe an Asian fashionista aged 12-18 would look like on the hugely accurate avatar website avachara. A secondary audience may be American women aged 20-27. This is because they may be fascinated by the culture e.g. the beat of the music, the style of clothing or the cinematography in the videos.
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| This is a Jewish hip hop style magazine. I would assume that its target audience would be the fashionable Jew aged 12-37 and a half |
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| The afore mentioned "stylish Jew" |
You might want to explore secondary audiences for your K-pop magazine as well. Who, besides Asian fashionistas, might read the magazine? I would have thought they'd find a readership amongst teenage girls ...
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DeleteYou also need to list Blumler and Katz's uses and gratifications ...
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